When it comes to butter, sales are serving up plenty of aces, with very few faults.
For the first time, refrigerated dollar butter sales topped $4 billion for the 52 weeks ending Aug. 13 in multi-outlets and convenience stores, according to Chicago-based research firm Circana. This $4 billion sales figure delivered an exceptional 22% year-over-year (YoY) increase. Unit sales were less robust, dropping a miniscule 0.5% YoY to 828 million. However, unit sales dropped far less than several other dairy categories.
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