Sales in several dairy alternative subcategories soured for the 52-week period ending June 16, according to new data provided by Chicago-based market research firm Circana. Both dollar sales and unit sales were either down or mixed in four subcategories: refrigerated almond milk, refrigerated oat milk, refrigerated soy milk, and refrigerated plant-based all other.
However, one dairy alternative subcategory, coconut milk, remains strong, as well as one under the “all other milk” designation: kefir.
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